Studio News
New Modern Rug Launch 2025: Sedona Collection
We are thrilled to unveil the latest addition to our Canyon Collection: the Sedona Rug Collection. This stunning series celebrates the essence of natural landscapes, capturing the breathtaking hues and textures of Arizona’s canyons in two exceptional designs: the Sedona Irregular Rug and the Sedona Square Rug.
Kevin McClellan and Sonya Winner
SWS x Kevin McClellan Collaboration
In 2023, Sonya Winner reached out to American architect Kevin McClellan, drawn to his masterful use of colour, shape, and his innovative AI-generated artworks. Their shared appreciation for the dramatic landscapes of the Sedona canyons provided an additional foundation for their creative synergy. After a year of thoughtful dialogue and development, we are proud to present a contemporary rug collection that embodies their shared vision of Sedona and modern design, seamlessly blending artistic innovation with natural inspiration.
In developing the concept, McClennan’s architectural background introduced a novel perspective on form and space, allowing for an inventive interplay between colour and line that echoes the natural landscapes of Sedona. Refined by Sonya, her signature use of colour transparency, and affinity for irregular, rhythmic compositions and organic shapes which are explored through the intricate artistry of weaving, combine in a seamless fusion to create a dynamic capsule collection that translates the serene and untamed beauty of Sedona into a rich, bold tapestry of colour and form.
The Sedona Irregular Rug in Sedona, Arizona USA
Finding Inspiration in the Sedona Canyons
Inspired by the breathtaking canyons of Sedona, Arizona—an area celebrated for its striking rock formations, iconic vistas, and rich natural palette—the capsule collection introduces two remarkable new rugs. These designs are defined by their sculptural, flowing layers of vibrant and intricately nuanced colours, echoing the region’s dynamic landscape.
The Arizona terrain has been a lasting source of inspiration for artist and colourist Sonya Winner, who first explored the area in 2021 with her acclaimed Antelope Canyon collection. Often seeking inspiration from the natural world, Sonya inspects organic forms, textures, and colours found in natural landscapes, transforming these elements into her signature vibrant and unique rug designs.
The Colours of Sedona
The Sedona canyons are renowned for their stunning, vibrant colours, which result from unique geological formations, mineral deposits, and the desert environment. The most iconic colour is red, as Sedona is famous for its striking red sandstone formations. These red rocks are the result of iron oxide (rust) that has seeped into the rock layers, giving the landscape its reddish hue. The deeper the red, the higher the iron content in the rocks. Alongside the red rocks, you’ll also find vibrant orange and golden hues, especially in the early morning or late afternoon when the sun casts a warm, golden light over the canyon walls.
The canyons also feature softer shades of purple and pink, particularly in areas where the rock layers change. These hues are most noticeable during the early morning or twilight light. In contrast to these deeper colours, you can find white sandstone formations in certain areas, which add soft pale rings on top of the fiery orange surface.
The Shapes of Sedona
The shapes of the Sedona canyons are as captivating as their colours, offering a variety of natural formations that create a visually striking and diverse landscape. The canyon walls themselves are often characterized by dramatic, jagged cliffs and steep, towering rock formations that seem to rise abruptly from the surrounding valley floors. These cliffs are formed from layers of sedimentary rock that have been shaped over millions of years by the forces of erosion, wind, and water.
Some of the most iconic shapes in Sedona include buttes and mesas. Buttes are isolated, steep-sided hills with flat tops, often standing alone in the canyon floor. Mesas are similar but larger, with broader, flatter tops and steep sides, giving them the appearance of large, flat-topped mountains that rise out of the canyon floor. These formations are especially prominent in the region’s desert landscape, where they create a stark contrast against the more gently sloping terrain.
Just like the Sedona canyons, the Sedona Irregular Rug features an irregular and curvy outline, evoking the sense of wild, organic forms—where no two pieces are identical, and the flow is dictated by nature’s influence.
The Sedona Irregular Rug by Sonya Winner and Kevin McClellan
The Sedona Irregular Rug
The Sedona Irregular Rug is a truly unique, contemporary masterpiece. Its irregular outline flows in an organic, curving form, beautifully echoing the natural shapes of the canyon. The design follows this fluidity, each colour moves and turns against one another, reflecting the coloured sediments you see within the canyon. Almost like a heat map, colours shift from soft, light tones reminiscent of white sandstone to rich reds and browns that capture the essence of the canyon’s iconic red rocks.
This modern rug is for anyone who has a love for contemporary design and who seeks a statement piece reflecting the beauty of natural landscapes into their living space.
The Sedona Square Rug by Sonya Winner and Kevin McClellan
The Sedona Square Rug
The Sedona Square Rug features a squared outline softened by rounded edges, creating harmony with the flowing curves within its design. This piece showcases the same rich palette of deep reds, oranges, and yellows as the Sedona Irregular Rug, but instead incorporates additional blue tones—perfect for those who may prefer a cooler toned rug overall. Unlike the Sedona Irregular Rug, this design includes circular motifs, symbolizing the towering rock formations known as buttes, as seen from above in their striking circular shapes.
Sedona Irregular Rug (left) and Sedona Square Rug (right)
Available at Sonya Winner Rug Studio
These original and unique rug designs can only be purchased from Sonya Winner Rug Studio (www.sonyawinner.com). We currently have 1 piece of each design in-stock and ready for shipping (size Standard 2 x 2m / 6’6” x 6’6”), but please be aware that this can change at any time. If you have seen a modern rug which you are interested in, please contact us here and we will answer any questions you may have. Alternatively, you can purchase the Sedona Irregular Rug immediately here or the Sedona Square rug here.
If you are able to travel, please consider visiting our studio and showroom, located in North-West London, UK. If we have the piece you are interested in in-stock, we would be happy to get it out for you to see and feel for yourself in person. We also offer smaller rug samples for both the Irregular and Square Sedona rugs, which you can purchase through our website on each individual product page.
Rugs as Wall Hangings
If you don’t have the floor space, don’t worry— the Sedona Collection can easily become a striking pieces of wall art. Our vibrant contemporary rugs are designed with versatility in mind, making them just as adaptable for your walls as they are for your floors.
Contact us today for more information and our hanging guide, or visit our other blog post: ‘Using Designer Rugs as Wall Hangings’.
Try our Free Visualisation Service!
If you’re feeling inspired by this new luxury rug collection, take advantage of our complimentary visualisation service and see the Sedona Irregular rug or Sedona Square rug digitally in your space. Our visualisation service allows you to see different sizes, designs and shapes in your room from the comfort of your own home, all you need to do is fill out the form here.
To find more information about our digital visualisation service, read here.
Explore the rest of our colourful collection by visiting our Vibrant Contemporary Rug Shop and re-imagine your space to be eye-catching and bold.
